Cyr Financial Wealth Advisors (Cyr Financial) is announcing the adoption of the Global Investment Performance Standards (GIPS). The firm’s adherence to the standards has been independently verified for the period of Oct. 1, 2015, through Dec. 31, 2017. GIPS is a set of standardized, ethical principles that guide investment firms on how to calculate and present their investment results to prospective clients. Although the adoption of GIPS is not mandated by regulation, it is considered best practice for investment advisors. “At Cyr Financial, we believe stories only drive sales, but performance is what actually drives success,” Christian Cyr, the firm’s chief investment officer, said. “Becoming GIPS compliant was the only way for our firm to prove the performance of our strategies.

GIPS Compliance is the gold standard in performance reporting, and we are happy to be among the minority of firms in the industry that are dedicated to reporting performance to our prospective clients in a clear and transparent manner,” Cyr said. Cyr Financial is a registered investment advisor. The firm’s GIPS compliant presentation and list of composite descriptions can be requested by emailing